Cart 0
Integrierte Kommunikation in mehrstufigen Märkten

Integrierte Kommunikation in mehrstufigen Märkten

Kristina Lasotta

Format: Print Book

ISBN: 9783834905239

  • Save SGD 11.34
Tax included.
Will not ship until
Kristina Lasotta untersucht die Entstehung und den Abbau möglicher Konflikte sowie Defizite der Integrierten Kommunikation in mehrstufigen Märkten. Aus den gewonnenen Erkenntnissen leitet die Autorin Handlungsempfehlungen für das Management zur Koordination und Steuerung von Absatzmittlern ab.

Publication Year: 2007
Imprint: Gabler Verlag







We Also Recommend

Taming the Guerrilla in International Commercial Arbitration

Taming the Guerrilla in International Commercial Arbitration
Foresight & Strategy in the Asia Pacific Region

Foresight & Strategy in the Asia Pacific Region

Save SGD 9.53
Commercial Aviation in the Jet Era and the Systems that Make it Possible

Commercial Aviation in the Jet Era and the Systems that Make it Possible

Save SGD 6.06
A Bias Radar for Responsible Policy-Making

A Bias Radar for Responsible Policy-Making

Save SGD 8.66
Attitudes, Beliefs, Motivation and Identity in Mathematics Education

Attitudes, Beliefs, Motivation and Identity in Mathematics Education

Save SGD 1.62