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Corporate Social Responsibility

Corporate Social Responsibility

Matthias Münstermann

Format: Print Book

ISBN: 9783834905635

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Matthias Münstermann entwickelt auf der Grundlage des identitätsorientierten Ansatzes ein Modell zur Steuerung der Corporate Social Responsibility-Aktivitäten von Unternehmen. Dieses Konzept hat er auf der Basis einer Stakeholderbefragung bei zwei Unternehmen empirisch fundiert.

Publication Year: 2007
Imprint: Gabler Verlag







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