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Markenbudgetierung

Markenbudgetierung

Jochen Heemann

Format: Print Book

ISBN: 9783834913234

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Basierend auf dem Ansatz der identitätsbasierten Markenführung sowie dem Competence-based-View entwickelt Jochen Heemann ein integriertes Erklärungsmodell für die Markenbudgetierung.

Publication Year: 2008
Imprint: Gabler Verlag







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