[eChapters]Living the Information Society in Asia (Customer Acquisition among Small and Informal Businesses in Urban India: Comparing Face-to-Face and Mediated Channels)

Undeniably, Asian societies are in a period of transition, when people are learning to live with new information and communication technologies (ICTs) - whether in commerce, government or development work.
          Living the Information Society in Asia describes the interaction of people and new ICTs as the technologies seep into everyday life, such as how mobile phones forge relationships among families separated by migration, how camera phones threaten personal space, how cultural identities are strengthened in call centres, and how religion is incorporated into the new communication technologies people use.
          Living the Information society in Asia looks at the phenomenon as it unfolds and raises the implications for policy and future research.