[eChapters]Catching the Wind: Penang in a Rising Asia (George Town, Penang: Managing a Multicultural World Heritage Site)

However impressive the economic success of Penang has been over the past four decades, structural conditions in the region call for a fundamental reconfiguration of this Malaysian state’s competitive advantage.

In the 1970s, the ageing entrepôt transformed itself into a manufacturing hub for the electronics industry and a well-known tourist site. This outward-looking model of economic growth has underpinned Penang’s economic development up until the present. The question that now arises is whether Penang’s present mode of development will continue to be effective, or whether it will have to transform itself.
First, Malaysia in general, and Penang in particular are caught in a middle-income trap. Second, while the evolving weight of the global economy is shifting towards Asia, many of its emerging powers are competing with Penang in areas where it formerly excelled. Third, Penang is a state within a federation, and its capital, George Town, is a secondary city. Neither can rival Kuala Lumpur in terms of size or facilities, and thus must offer investors other attributes.

Effectively meeting these challenges while retaining Penang’s vibrant and living culture are the key issues that are dealt with in this second volume of the Penang Studies Series.