Worldwide Casebook In Marketing Management

Worldwide Casebook In Marketing Management

Luiz Moutinho

Format: Print Book

ISBN: 9789814689601

  • SGD 409.81
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Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Format: Hardcover
No of Pages: 924
Imprint: World Scientific
Publication date: 20160229

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