[eBook]Power Games: Political Blogging in Malaysian National Elections (The Cultural, Social and Political Fabric of Malaysia)

[eBook]Power Games: Political Blogging in Malaysian National Elections (The Cultural, Social and Political Fabric of Malaysia)

Hah Foong Lian

Format: eChapters-DRM

ISBN: 9789814695299C01

  • SGD 7.63
    Unit price per 
Tax included.


The unprecedented results of the 2008 national elections took many Malaysians by surprise. The component parties of the ruling coalition suffered huge losses, while the opposition was victorious in several states. Many media scholars and political pundits, including politicians, pointed to the online platform as a democratic tool that had increased support for the opposition. In the 2013 election the ruling party turned its spotlight on new media to try to regain voter support.

In order to obtain a better understanding of the much-touted democratizing effects of the online media, this book employs an alternative lens to examine the use of new media at the intersection of social and political realities. It explores the ways individual political bloggers, Facebookers and Twitterers used cyberspace to battle for voter support in the 2008 and 2013 national elections. It examines the cultural practices and the social and political affiliation and aims of individual actors, as well as the social ties that subsequently emerged from the use of the online media. This research employs a political economy approach to the media, Habermass notion of the public sphere, and the social determinism perspective in order to understand the extent to which online media can enrich political life and bring about new ways of campaigning.

Format: Ebook

Number of Pages: 34

Publication Date: 03/05/2016

Imprint: ISEAS - Yusof Ishak Institute

Refer to this link for list of supported app: Click here!

This is an ebook that is fulfilled via Access Code. The Access Code for redemption will be emailed within 2 working days after payment verification


We Also Recommend