Write to Sell (New Cover)

Write to Sell (New Cover)

Andy Maslen

Format: eBook-ePub DRM

ISBN: 9789814868433

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How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to Sell has the answers! Read this book and you'll learn: - The confidence and skills to write better copy
- New ways to gain readers' attention, respect and trust
- Hints and tips on turning selling skills into copywriting skills
- Simple techniques to improve the readability of your copy
- The impact of design and layout on copywriting
- The meaning of good written English - the rules you must follow, the rules you can safely ignore "If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago - and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error." - Drayton Bird, the godfather of direct marketing

Language: English
Number of Pages: 192
Subject: BUSINESS & ECONOMICS / Sales & Selling / General
Audience: Adult
Publication Date: 27-Jun-2019
Imprint: Marshall Cavendish Business




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