[eBook]Rising China’s Soft Power in Southeast Asia: Impact on Education and Popular Culture (Chinese Language Education in Brunei Darussalam: An Instrument of China’s Soft Power?)

The book addresses the issues of China’s soft power in Southeast Asia during the rise of China. This soft power includes Chinese language education and popular culture. With regard to Chinese education, prior to the rise of China, Chinese schools were catered to mainly overseas Chinese children. Non-Chinese seldom received Chinese education. However, the rise of China and the export of Confucius Institutes (CIs) changed the landscape as CIs are meant for the non-Chinese population as well. China’s educational soft power penetrated the larger non-Chinese community, making Chinese soft power more effective. Chinese popular culture has also infiltrated the non-Chinese population.