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The New Chinese Traveler

The New Chinese Traveler

G. Bowerman

Format: Print Book

ISBN: 9781137397287

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This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

Publication Year: 2014
Imprint: Palgrave Macmillan UK
Format: P
Weight (Gram): 2739





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