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Candidate-Centered Campaigns

Candidate-Centered Campaigns

B. Arbour

Format: Print Book

ISBN: 9781137398604

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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Publication Year: 2014
Imprint: Palgrave Macmillan US
Format: H
Weight (Gram): 3845





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