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The Changing Dynamics of International Business in Africa

The Changing Dynamics of International Business in Africa

I. Adeleye

Format: Print Book

ISBN: 9781137516527

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The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.

Publication Year: 2015
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 4974





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