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The Intuitive Customer

The Intuitive Customer

Colin Shaw

Format: Print Book

ISBN: 9781137534286

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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

Publication Year: 2016
Imprint: Palgrave Macmillan UK
Format: H
Weight (Gram): 4098





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